Page 11 - TFRW PNL Aug 2018

Inspire. Unite. Achieve.
(Continued from previous page)

10 Places to Put a Link to Your Online Donation Page

1. A Spotlight on your Homepage. Most online donations are generated from your home page. Block out some
real estate on your homepage for a specific call for donations.
http://www.4agoodcause.com/blog/article-3-questions-your-home-page-must-answer-to-drive-donations.
aspx

2. Your Website Navigation. From a search engine, donors might enter your website at any page. Make sure they
can reach your donation page by placing a prominent Donate Now button in your website navigation, prefer-
ably at the top right of the page.

3. A “Ways To Give” Page on Your Website. Want to maximize giving? Typically you have a “ways-to-give” page
on the website that summarizes different paths to giving to the organization. Make sure online giving is repre-
sented on that page.

4. Your Facebook Page. Your Facebook fans are certainly potential online donors. Add a custom tab or external
link from your Facebook page that drives donors into your donation landing page.
5. From Status Updates and Tweets. If you are running a fundraising campaign, make sure your Donate Now
link goes into your status updates, tweets, and other social media postings promoting the campaign. You can
shorten the URL to make it fit. https://bitly.com/
6. Your Email Newsletter. Every club should be using email to solicit online gifts. Whether you are sending out a
fundraising appeal or a regular monthly newsletter include an easy-to-find Donate Now button.

7. The Email Signature of Every Email your Club Sends. Every communication your club sends is an opportunity
to capture a donor. Create a standard Donate Now link that will be added to the email signature of each of your
officers.

8. Confirmation Pages and Thank-you Emails. Do you sell products online? Do you offer online event registra-
tion? Add a link in the thank-you communications to encourage those constituents to also give online. You
can even include it in the thank-you messages to your online donors. That way it is easy for them to find your
donation page when they want to give again.
9. From your Direct Mail Letters. Instead of writing checks, more and more direct mail donors are making their
gifts online. Include your donate page URL in the letters and print newsletters you mail. http://www.4agood-
cause.com/blog/article-How-to-encourage-mobile-donations-from-your-direct-mail-fundraising.aspx
10. On the Signage at your Events. Do you want donors to make gifts to you while at your events? Of course you
do! Make it easy for them by posting your donation page URL where it can be seen. Want to make it even easier
to reach? Include a QR code or a text message opt-in to deliver the URL directly to their mobile device for easy
giving.
http://www.4agoodcause.com/blog/article-Is-Text2Give-right-for-your-nonprofit.aspx
http://www.4agoodcause.com/blog/article-10-ways-to-use-SMS-marketing-at-your-next-event.aspx

Where else would you place a link to your donation page?

Send me pictures of your website, fundraisers, and advertising. Others may want to see how to
do it right!

PRESIDENT’S NEWSLETTER | AUGUST 2018 11 TEXAS FEDERATION OF REPUBLICAN WOMEN